MailChimp is an online email marketing solution to manage subscribers, send emails, and track results. This Mailchimp integration connects OroCRM multi-channel data with MailChimp's robust email automation capabilities so that marketers can manage all stages of their email campaigns and personalize marketing content.
With the integration module installed you will be able to:
- Map OroCRM Marketing Lists to MailChimp Subscriber Lists and keep them consistently in sync
- Create and send email campaigns in MailChimp using these synchronized lists
- Import MailChimp email campaigns directly into OroCRM
- Use MailChimp campaign statistics to analyze email efficiency with OroCRM reporting and segmentation tools
This module requires OroCRM 1.4.1 or later.